DIGITAL PRODUCTS

The Right Tools. The Right Solutions.

With Focus 5 Marketing Solutions, we have the right tools and solutions to give our clients a full Digital Marketing experience under one roof. Our expertise in programmatic digital advertising, social products, as well as broadcast and digital television make us a leader in digital and traditional marketing in the Mid-South. We are constantly finding new ways to help local businesses succeed in finding their voice as well as their target audience. With our marketing product mix and our digital know-how, you can be sure that we can reach the right audiences, at the right time, with the right message.

 

 

Display ads

Display ads are highly effective at providing targeted reach and frequency to cost-effectively drive your brand and promotional message. Display ads are a great way to align your brand with the most trusted news brand in the region. This is also a great way to build frequency when paired with a broadcast schedule or stand-alone campaign.

 

 

 

 

 

 

 

 

 

Site Wraps

Site Wraps are high impact and high visibility ad units that appear on the sides of stations main pages. These Desktop only ads are great for events and sales promotions.

 

 

 

 

 

 

 

 

Pencil Pushdown

Add some flare to the banner ad experience with a Pencil Pushdown. These ads nearly triple in size when clicked! This allows for significantly more messaging, larger images, and higher branding recall to engaged users.

 

 

 

 

Native Ads

Content-focused ads that emulate the appearance and functionality of headline news stories on the homepage. The strongest native ads contain useful information for the user while promoting the business. These are a great way to reach customers that may otherwise ignore other types of ads. Native ads clickthrough to an article on the station’s website all about your business and promotion that can be customized.

 

 

 

 

 

 

 

 

Video Ads

Video is the #1 way to convey a message effectively and connect with viewers on any platform in a sincere and emotional manner. Leverage the opportunity to use Digital Video on multiple platforms, including mobile devices, laptops, on social media, and of course, broadcast television.

Pre-roll Video

Pre-roll runs on desktop and mobile and are skippable after 10 or 15 seconds. These video spots run before our video content on the station website.

Livestream Ads

Livestream ads run on desktop and mobile and are non-skippable, these mid-roll ads are :15 or :30 second video spots that roll during the regular commercial breaks of our livestream newscasts.

 

Programmatic display and video

We can reach practically any target audience across the Internet, across desktop, mobile and tablet formats. Popular digital audience targeting typically includes purchase intent or in-market shoppers, website re-marketing or retargeting, search engine keyword retargeting and contextual retargeting.

Using GPS location data, we are also able to target consumers based on their physical addresses, those who enter geo-fenced zones or events and even report when those devices enter your place of business or target conversion zone. This is highly precise targeting which also provides good feedback for various offers and creative approaches.

 

OTT/CTV

Over the top or connected TV puts your message in front of content such as TV shows, movies, sports, and live TV viewed using an Internet-enabled streaming device, without requiring cable or satellite subscription.

Our partnership with the leading OTT provider, Premion, brings you its streaming consumers on over 125+ leading TV and media brands. We provide detailed reporting on platform, channel and geography, as well as reach and frequency of exposure to non-skippable :15, :30 and even :60 video commercials.

As long-form video continues to grow, it is more important than ever for your message to be shown to your audience. Focus 5 Marketing Solutions and Premion does this as targeted and efficiently as possible utilizing the FIRST RUN content your customers are consuming.

 

 

YouTube Advertising

You Tube ads offer significant value via targeting and multiple ways to execute. With Custom Audiences, Keyword, In-market, Topical and Remarketing alternatives, YouTube is best utilized with a blend of targeting methodologies. Executing via True View with bumper and non-skippable ads allow for optimization of your program to drive response at a value appropriate for your campaign needs.

 

 

 

 

 

Social Advertising

Social advertisements are served to real people who are most likely to find your content relevant. Paid Social advertising is a cost-effective product that harnesses the power of the two largest social media platforms in the world. It is the implementation and continual optimization of Facebook and Instagram advertising campaigns.

Social Advertising is not only a tool for promoting brand awareness, it also functions as an extremely effective tool to drive conversions and generate leads. People-based marketing allows the connection of advertiser to the correct audience, with opportunities for direct communication and engagement via comments and messages, reactions, sharing and more. Lead generation campaigns contain contact forms with a variety of calls to action, with leads easily downloaded or fed directly into your CRM.

 

 

 

Targeted Email

Targeted Email has been one of the leaders in targeting future customers, bringing brand awareness directly into a consumer’s trusted in-box.

With advances in technology comes the ability to target specific interested consumers. The same consumers who have given permission to receive your advertisement into their personal in-box, as well as the ability to track consumers interests to re-target on separate products.

We take the stress out of direct email marketing and manage the whole process, including creative, for you. Think of it as direct mail, but without the printing and postage costs! Then, we work to drive results and deliver analytics, which we can prove via matching email recipients with your sales information for ultimate tracking of campaign ROI.

 

 

 

 

 

 

 

 

 

 

Search Engine Optimization

Search Engine Optimization is the process of maximizing organic visitors to a website by enhancing the sites web presence. The goal is to maintain and increase the sites ranking on search engines like Google, Bing and Yahoo!

Our SEO offering includes both On-site and Off-site components, including site technical features, blogging for fresh relevant content creation, social signals and external link building and directory optimization. SEO is never a single-issue focus and our comprehensive program can help you successfully drive organic traffic and conversions.

 

 

 

 

Paid Search

Paid Search or Search Engine Advertising is all about leads and conversions. We optimize our keywords, bids and the latest ad copy enhancements like extensions and structured snippets to drive results for your ad investment. We know how to make your phone ring and track incoming calls from your pay-per-click campaigns, with recording to help you optimize your sales process. Conversion tracking also lets us report on how well your campaign generates online leads, sales, downloads, email sign ups and other key web site activity for continual optimization of your digital marketing program.

 

 

 

 

 

Partner with Us

Please include a brief message here, so we can send you in the right direction and have the best conversation possible! Fill out the form and a member of our team will be in touch as soon as possible.

 

Get In Touch
Action News 5 – Focus5Marketing
1960 Union Avenue
Memphis, TN 38104
901.726.0555
sales@wmctv.com